Global Forces strengthening the need for Strategic Communication in Public, Private/MNs and Non-profit sector
Track Chair: Don W. Stacks, PhD – Professor Emeritus, University of Miami, USA
Associate: Elizabeth G. Ananto, PhD – MM Communication, Trisakti University, Indonesia
- Today, we live in a much different world where citizens are increasingly demanding to be informed and consulted either to influence, decisions and development. Indeed, the public is defining and challenging a number of major economic and national resource development activities around the world.
- We share a world in which too often differences and misunderstanding divide us, while we as people of the same world share common values in our desire to live together in peace and harmony.
- What are the challenges of government leaders to create peace and harmony domestically through public affair activities?
- What is the role of public diplomacy and international relations in strengthening public trust nationally and globally?
- Within the change in environment, the HR professional has to evolve to become a strategic partner, either as an employee sponsor or advocate and a change mentor within the organization.
- HR must be a business driven function with a thorough understanding of the organization vision and leadership and be able to influence key decisions and policies.
- What are the challenges of HR manager in promoting values, ethics and social responsibility within their organizations especially in the management of workplace diversity
- Organizations with big data are more likely to survive and win the competition than other organizations that are driven primarily by the business community, not by the IT group. The ever increasing segmented audience need individualized persuasive messages that will be able to change their attitude and behavior.
- In this regards, the behavior research is badly needed to get the insights on personality, psychographic and personal behavior to get a message across.
- To what extent the communication, marketing professional and academia have anticipated this trend of big data by conducting social behavior research?
The Digital Dynamics : Its impact on Business and Society
Track Chair: Donald K. Wright, PhD – Harrold Burson Professor and Chair of College of Communication, Boston University, USA
Associate: Erika Ananto, MM – EGA briefings, Indonesia
- Trust is in crisis globally. CEO credibility is at a record low and trust on media is also declining (Richard Edelman, 2017). Trust in traditional news media shows the steepest decline as it encountered problems due to the rise of social media.
- Search engine is believed to be the most trusted source of news. Spend more time with your employees than with reporters of financial analysts (Jack Welsch).
- To what extend the role of Media could create positive impact toward business and society at large in this digital era?
- What are the challenges of Media in creating a status of independency while at the same time experiencing a dilemma as a social control ?
- Social media is making young people more entrepreneur than ever. Entrepreneurship which is a systematic practice of innovation, is behavior rather than personality traits (Peter Drucker).
- Social media has become a fundamental aspect of growing and sustaining a business for millennial entrepreneurs in which the emphasis among young entrepreneur reflect a larger generation shift regarding demographical make up of the global workforce.
- To what extent this digital revolution provide opportunities for younggeneration of ‘digital natives’?
- What are the challenges and threats toward traditional business practice?
- Social media has tremendously change the way people live and behave in the last two decades. As social media becomes popular, countries, business enterprises as well political societies start using social media to communicate with their stakeholders for various purposes. The more organization use social media, the more questions will be asked.
- To what extent social media contributes to the success of a communication activity that is targeted to change people’s behavior?
- How could we measure the impact of social media in public affairs, community relations and in critical situation in financial and non financial terms?
Securing Business through Reputation, Engagement and Trust
Track Chair: Timothy Coombs, PhD – Professor, Texas A&M University, USA
Associate: Is Nugroho, MHRM – MM Communication, Trisakti University, Indonesia
- In this digital era, we find that stakeholders are more critical to the success or failure of a project, particularly those opposition parties may be vocal and the service or product controversial. Some examples in practice such as government approvals, license applications, public private partnership, environmental permitting and regulatory applications.
- Increasingly, lawyers are asked to work through legalities while communication professionals work to gain project approval in the court of public opinion.
- To what extend social media is effective to drive public engagement?
- How could an institution achieve public engagement through social media activities ?
- Corporate Communication does not work properly, it has been corrupted in some ways. Public relations should be replaced by a new concept of public leadership that can build trust. Everyone in public relations in this digital era should be transformed by behavior changes in society due to the raise of social media. Corporate communication should be able to prove its effectiveness by doing what you do rather than what you say or how you say it.
- Communication department tend to be less concerned about aligning and explaining their activities, but focused on corporate social responsibilities and digital challenges.
- What are the most important issues until 2020 ?