Shifting the Power of Strategic Communication in the Era of Digital Economy
- Advancing Asia Agenda in Changing the Political, Economic and Social Landscape
- Global Forces Strengthening the Need for Strategic Communication
- The Digital Dynamic: Its Impact on Business and Society
- Securing Business through Reputation, Engagement and Trust
I attended the International Public Relations Summit in Bali in 2012. That conference provided a great opportunity to learn Asian perspectives on public relations and to share success stories, learn new theories, and discuss important developments in practice such as digital media, research and measurement, global practice, and the importance of social responsibility and sustainability. The summit, organized admirably by EGA briefings, has been held every two years since then, and this year’s virtual conference is one of the best ever. Public relations is developing rapidly into a strategic management function throughout the world, and ideas about how to improve the profession are coming from every continent. Asian economies are among the most dynamic in the world, and public relations has played a strong role in their development. This year’s virtual conference offers a unique opportunity to learn from leading scholars and practitioners around the world and to do so from the comfort and safety of our own homes or offices.
Dr. James Grunig
Professor Emeritus, University of Maryland
Today’s enterprises are being challenged on all sides, by profound disruption driven by powerful digital platforms; shifting global markets; geopolitical challenges; and new consumer, citizen and employee expectations. CEOs are contending with competitive challenges from emerging technologies, new business models and shifting stakeholder expectations about the value an enterprise can and should create. At Page, we believe that this is an existential moment not only for our enterprises but also for our function. Each are threatened with extinction if they don’t respond effectively. We applaud the International Public Relations Summit for taking on these issues and look forward to a great conference.
This year’s IPRS 2020 conference will present some interesting and important findings dealing with public relations and corporate communication. Keynote speakers will be focusing on concerns that are drawing attention—from COVID-19 to Chief Communication Officer (CO) strategic communication initiatives from the Page Society to reputation and crisis management. Technological challenges and opportunities will also be discussed, from digital technology through data determination and uses. There will be something for everyone in virtual attendance.
Don W. Stacks, Ph.D
CEO, International Public Relations Research Conference
The IPRS is one of Southeast Asia's most well-organized and actionable conferences. Public affairs professionals, researchers, government leaders, and academia will all benefit from the global insights and conversations they will have at the IPRS. EGA briefings unfailingly creates a supportive and thoughtful environment for each year's summit. Highly recommended.
Senior Fellow, The Center for Peace Communications
Summit Day 1
Summit Day 2
Time: 09.00 - 10.30
Room: Janger Room, Kecak 2 and Legong Room
09.00 – Session at Janger Room | Session Chair: Don Stacks, Ph.D - Professor Emeritus, College of Communication, University of Miami, USA
09.00 – Session at Kecak 2 | Session Chair: Donald Wright, Ph.D - Harold Burson Professor, College of Communication, Boston University, USA
Measuring the Impact of Social Media in Changing People’s Behavior
Donald K. Wright, PhD - Harold Burson Professor, College of Communication, Boston University, USA
09.00 – Session at Legong Room | Session Chair: Timothy Coombs, Ph.D - Professor, Department of Communication, Texas A&M University, USA
The New Era for Corporate Communication Officer
Kate Dennis, MBus, BA (Org Comm), GCCM - Head of Corporate Communications, UTS Insearch, Australia
Agung Laksamana, MSc - Chairman, Indonesia Public Relations Association
Time: 10.45 - 12.15
Room: Janger Room, Kecak Ballroom 2 and Legong Room
10.45 – Session at Janger Room
Public Affairs in Digital Era
Noke Kiroyan - Chief Consultant, Kiroyan Partners, Indonesia
Who is to Trust in the Era of Digital Disruption: The Role of Media
Mohammad Mirdal Akib - CEO, Medcom.id, Indonesia
10.45 – Session at Kecak 2
Artificial Intelligence in the Era of Digital Economy
Jean Valin - Principal, Valin Strategic Communications, Canada
Professionalism in Public Relations
Elizabeth Goenawan Ananto, PhD, FIPRA – Founding Director, EGA briefings, Indonesia
10.45 – Session at Legong Room
Public Relations and the Three Forces of Hyper-globalization
Dr. Takashi Inoue - Chairman and CEO of Inoue Public Relations Inc. (IPR), Japan
Don't miss this insightful conference
Have your team ready for IPRS2018Bali!
We have developed a balanced program between sharing trends, strategies, case studies, research and outdoor activity. Join us today and be part of this premier public relations conference.
Purchase your conference ticket here