Shifting the Power of Strategic Communication
in the Era of Digital Economy
Conrad Bali, 4 – 6 November 2018
Elizabeth Goenawan Ananto, PhD, FIPRA
Founder – International Public Relations Summit
In the digital era, communication is widely open, stakeholders are more diverse with various interests. Strategic communication needs to be empowered in a more effective way, sustainable and measurable. We see that digital technology changes people’s behavior thus organizations need different communication strategies. One of the strategic roles of public relations in organization management is to communicate those changes and to anticipate the impact of those changes that need to be addressed by the organization in order to continue to gain public trust and support both internally and externally.
IPRS is could widen the horizon of the stakeholders’, refusing the stigma that “PR is dead”. PR is a strategic communication that actually needs to develop its role and function in this digital era where there is multi-channel communication, fast-paced, that changes public behavior. Organizations need to position public relations into a more strategic way so that it can contribute more in communicating organization’s values that changes according to the demands of that time. Practitioners are also encouraged to develop new knowledge holistically that has never been considered.
IPRS is a source of inspiration to the development of strategic public relations. I look forward to seeing you at IPRS 2018, this November.
The 4th IPRS is coming this November!
IPRS is a strategic meeting for professionals and academia of Public Relations that brings you the best benefits in dealing with communication management.
Conference at a Glance
PRE-CONFERENCE – Sunday, 4 November 2018
09:30 – Research Forum
14:00 – Workshop
17:30 – Welcome Reception
19:00 – end
SUMMIT DAY 1 – Monday, 5 November 2018
09:00 – Plenary Session
13:30 – Concurrent Sessions
17:00 – Networking Cocktail
19:00 – end
SUMMIT DAY 2 – Tuesday, 6 November 2018
09:00 – Concurrent Sessions
13:30 – Plenary Session
15:30 – end
For full program, click here
Don't miss this insightful conference
Have your team ready for IPRS2018Bali!
We have developed a balanced program between sharing trends, strategies, case studies, research and outdoor activity. Join us today and be part of this premier public relations conference.
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