KEYNOTE SPEECH
The Global Dynamics on Political, Economy and Social in Digital Era
The World Economic Forum Survey stated that 68.6% experts and 347 risk analysts feeling worried there will be a structural change in global economic system. The biggest risk for society at large : economy, social, geopolitics, technological and environmental. No country is ready to face this unpredicted pandemic. The ultimate goal of public relations and strategic communication is to create change in attitude and behavior by presenting empirical evidence that will increase risk anticipation. PR is as early warning system to the leaders, decision makers in the government, private and non profit sectors.

Digital Technology: Coping with Public Changing Behavior

Formulating Cyber Security in International Arena
Most people seems to consider the internet and the broadly termed “cyberspace” to be a safe environment, and use it on a daily basis using their smart phones, tablets and computers, etc. However, there are a large numbers cyberspace disruptions and attacks that occurs on a daily basis. Cyberspace disruptions, hacks and security breaches are no longer an exception anymore. This number is increasing and organizations are incurring higher costs in dealing with these risks and issues. As most of these cyberspace disruptions are harmless, the impact of some is severe. Communicating about cyberspace risks and issues, as well as the urgent need for policies is a difficult endeavour and cannot be easily communicated in a clear and convincing manner. Cyberspace risks and issues have been the domain of specialist, and most people are not trained to communicate about the issues. As such, there is a need for message framing, which is strategy for communicating a complex societal problem in such a way that the main arguments are clearly understandable and cannot be easily challenged.

Formulating Cyber Security in International Arena
Join to this LIVE Q&A Session and be prepared with your questions for Ardi Sutedja

IPRS Talk: PR – In the Perspective of Elizabeth Goenawan Ananto (in Indonesian)

KEYNOTE SPEECH
Hope, Trust and Technology: Rebuilding Social Bonds in Post-COVID Asia

Hope and trust are in short supply these days. But professional communicators must do their part to keep them alive by conveying fact-based messages and focusing on positive long-term trends.

To build trust, organizations become advocates for the biggest issues facing society, such as halting climate change, reducing income inequality, and using technology to fuel economic growth and raise living standards are notable examples.

Digital technologies are poised to transform many areas of life, including education and healthcare. They can also help poorer countries achieve growth and prosperity.

Those of us in the communications business must work to rebuild trust and give people hope for the future.

HR Mix for Better PR Performance: A Conceptual Model for Building an Effective PR Department
PR practitioners usually begin their career as communication technician and hone their skills to be a professional expert. However, the danger posed by this approach in organizations is that PR may end up not having a voice in the management and that PR thinking is not shared by other sections of the organization nor management. To be successful, corporations need specialists in each function and generalists with a holistic view who can collaborate with various functions. Japanese PR practice suffers from the lack of professional/specialist skills, primarily because of its generalist-oriented hiring practice and job rotation. It has also strength: the knowledge of the organization’s products, services, and philosophy; network within the organization and the industry; loyalty to the organization; and sharing of PR thinking throughout the organization. An attempt is made to build a conceptual HR model for an efficient PR department, that combine PR specialists, practitioners on job rotation, and executive candidate managers.

Effective Leadership Communication to Restore Stakeholders Trust
This presentation will explore the current economic and business situation in Africa in general and Kenya in particular. It will explore the expectations of stakeholders under the prevailing socio-economic situation presented by the global health situation. The presentation will articulate those leadership communication approaches that restore trust and build confidence of stakeholders to inspire loyalty on businesses and governments.

Effective Leadership Communication to Restore Stakeholders Trust
Join to this LIVE Q&A Session and be prepared with your questions for Peter Mutie

IPRS CONNECT: Interactive Discussion and Networking
Open for Speakers, Partners and Pro Pass

Discussion topics:

• To what extent digital technology can impose the leadership?
• Effective strategy to impose cyber security in your organization
• The effective synergy between HR, PR, Finance and IT officer
• Building Trust and Loyalty through employee engagement

Orchestrating Corporate Branding through Digital Technology
It was obvious that the PR business should go out of the physical offices and use the virtual ones. PR should have the futuristic structure and will change its form classical PR to contemporary PR. We, STAGE Communications changed our agency’s physical office to virtual one in 2018. Especially advertising, PR, consultancy or similar businesses will convert to digital work and virtual offices. In this digital world, you do not need physical existing. After pandemic times the situation is going to remain the same. White collar workers do not need to go to the offices. Post pandemic, the social investments and social corporate brands will be very respectful and reputable. Instead of crucial competition, solidarity would be very important. Green business, environmental projects, less consuming, natural resources, regarding child care, youth, animal rights, women, elderly rights will be important as much as human rights. Caring about anti racist politics and respect the personal/sexual preferences would be important points right after the pandemic processes. PR will use digital technology more than before. Internet/smart phones/new media, etc. Event managements in 5 stars hotels will be organized in digital platforms by PR companies. The corporate brands should know to survive in digital era and the communication/PR companies should orchestrate those processes as a conductors.

Public Engagement through Digital Technology
The pandemic has forced entire societies to work remotely, which contributed to the rapid acceleration of digital technology application while simultaneously widening the chasm of the digital divide. Left unchecked this will be detrimental to human society. Communication scholars and professionals are called upon to actively mitigate the adverse impact of these developments.

Working in Harmony – Healthcare, Economy and Media Perspectives
Case Studies from Different Countries: UAE and ISRAEL, INDIA, BRAZIL, INDONESIA

Working in Harmony – Healthcare, Economy and Media Perspectives
Case Studies from Different Countries: UAE and ISRAEL, INDIA, BRAZIL
Join this LIVE Q&A Session and be prepared with your questions for Niruban Balachandra, Dr. Ajit Pathak and Paulo Henrique Soares with moderator David Donohue

Public Engagement
through Digital Technology
Join this LIVE Q&A Session and be prepared with your questions for Noke Kiroyan

The Post COVID World on Driving Reputation, Engagement and Trust
Understanding the drivers corporate reputation and trust, and how COVID is combining with Climate Change to fundamentally change our engagement with employees, customers, suppliers, investors and regulators, from Sandra Macleod, Group CEO of Echo Research, independent global leaders and ‘Expert Witnesses’ in brand and reputation.

CSR as a Driver of Reputation

Measuring the Effectiveness of Crisis Management
This session reviews key points in crisis management that you should be considering to be effective in a crisis. The centerpiece is a list of questions you can answer to see how prepared you are—a key component to effective crisis management. We also will consider various outcomes measures you can use to assess the effectiveness of your crisis communication efforts including media (traditional and social) metrics.

CSR as a Driver of Reputation
Join this LIVE Q&A Session and be prepared with your questions for Krishnamurty Sriramesh

IPRS TALK: Strategic Communication Revisited –
Towards a Comprehensive Understanding of the Field
Everybody talks about strategic communication today – but what is it actually about? Is it just old wine in new bottles? Are all PR practitioners and content specialists only concerned with issues of utmost importance for the competitiveness and survival of their employers or customers, and does it make sense to neglect operative work? And isn’t the idea already obsolete again, because strategies in today’s agile organizations are often emergent and no longer planned top down? Ansgar Zerfass gives an overview of the current discussion on an international level, warns against overstretching the concept and gives examples of what strategic communication essentially means, why it is important, why operational communication should not be neglected. The presentation is based on results of expert panels and publications in the International Communication Association (ICA) and the International Journal of Strategic Communication (IJSC).

IPRS TALK: Dangers of Deployment – AI and the Ethical Challenges Ahead
The pandemic caused a paradigm shift for millions with a leap to digital they never thought they’d take but the waves of change had been building long before then. Subtle steps have taken us towards everyday artificial intelligence and the deployment of digital entities that sooth our emotions, help our daily tasks and act as companions at home. And -in case you missed it – that paradigm shift has even greater implications for public relations and communication practice, reshaping our work, redefining the relationships we build, the reputations we guard and the risks and issues we manage. This session looks at the changes and challenges of artificial intelligence, the ethical implications for public relations today and the ways we need to adapt for tomorrow. It will also introduce you to some of the digital entities that are making their presence felt in our lives

Strategic Communication Revisited –
Towards a Comprehensive Understanding of the Field
Join this LIVE Q&A Session and be prepared with your questions for Prof. Dr. Ansgar Zerfass

IPRS TALK: 12 Messages for a Global and Responsible Alliance against All Viruses
The Global Alliance has been working since the beginning of the pandemic against all the viruses that threaten our coexistence and our economies, including the COVID-19. We try to be close to our members and partners to continue adding value through relationships and knowledge. The 12 messages for responsible communication are part of our work to elevate the PR profession.

IPRS Talk: PR – In the Perspective of Elizabeth Goenawan Ananto (in Indonesian)

The Impact of Research Findings on Agility and “Big Data” in the Practice of Public Relations and Corporate Communication
Don Stacks will overview the uses and types of data used in applied public relations practice. The presentation will examine the uses of “small”, “large”, and “Big” data and how each can advance strategic practice in public relations and corporate communication. A quick mini-case will be look at how “Big Data” might be used in practice.
Don Wright will report on the 2020 PRWeek/Boston University Bellwether Study. Now in its third year this survey of PR professionals details how many external factors have brought to the fore internal challenges that have created an environment where agility has become the major driver of organizational resilience, strength, effective communications and reputation. Agility, respondents indicate, is sine qua non for communicating amidst dramatic change and preparing for a post-corona viral world.